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A What is built, how it is executed and when it arrives Seven Swimlanes: how the work is executed Four Bands: what is built Intelligence Waves Model™: when it arrives Band 01 Right-Fit Technology Band 02 People & Purpose Band 03 Operational Integration Band 04 Adaptive Governance Wave 1 Implement Foundation & Proof Points Wave 2 Refine + Scale Evolution Through Practice Wave 3 Scale & Transform Enterprise Leadership 1 Use Case Portfolio Intake, scoring, prioritization and lifecycle value Spans all four bands 2 Governance Compliance gates and risk mitigation at development speed 3 Data Semantic unity, clean modeling and business-unit federation 4 Process Workflow mapping and automation-opportunity discovery 5 Technology Right-fit platforms, compute and integrations 6 People Change management, stewardship and adoption 7 Value Financial-proximity metrics and scorecard tracking Spans all four bands Gate Gate Five gating criteria decide each move; timing is not fixed Swimlane Interlock: the seven lanes pass each gate together. Technology cannot enter Wave 2 while People is still in Wave 1. Bands mark each lane’s primary band; Use Case Portfolio and Value serve all four. B Who runs it Illustrative use cases Executive Leadership Team Owns the value, allocates capital and sets corporate risk boundaries. Centralized strategy Cross-Functional AI Leadership Team Convenes use cases, builds the roadmap and clears the enterprise blockers no single function can. Shared lanes, run once here: Data, Technology (platform), Governance Connective tissue Lead use case Demand Forecasting Sales, Operations, Supply Chain Use case Trade-Spend Efficiency Marketing, Finance, Commercial Use case Invoice & AR Automation Finance, Shared Services, Operations Distributed execution Each pod owns one use case end to end. Point-people from its functions own the local lanes: Use Case Portfolio, Process, People and Value. C How it scales Illustrative sequence Demand Forecasting Lead use case, spearhead function Implement Refine + Scale Scale & Transform Trade-Spend Efficiency Begins as the lead enters Wave 2 Wave 1 Wave 2 Wave 3 Invoice & AR Automation Then the wider portfolio Wave 1 Wave 2 Wave 3 Proven patterns and platform carry forward Time, not to scale Proving the model in one function first gives clear ownership and a reusable blueprint. Each later use case moves faster because the platform and patterns already exist.
