
For CIOs: STUMP THE EXPERT with Megan Starkey of RBD & Juliet Fox of AvidEdge Search Partners
Al is not failing because of bad technology. It's failing because it's being deployed inside organizational structures that were never designed for it.
Roughly 80% of Al projects fail - twice the rate of failure for IT projects that don't involve Al.
This session exposes the hidden dynamic undermining ClO success and how to influence the needed changes.
Megan C, Starkey, Chief Executive of AI transformation partner RBD, will:
Lay out how to address barriers to scaling Al beyond experimentation and expose common misconceptions about Al value creation.
Share practical ways to prioritize use cases and partner with business leaders to ensure technology solves the right problems, followed by discussion
Drawing from Fortune 500 All implementation experience bridging technology and business strategy, executive consulting, and enterprise transformation research, you'll learn how to influence change to create Al value at enterprise scale.
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"The AI Advantage: Future-Proofing Marketing in 2025 and Beyond"
AI is transforming marketing, offering unprecedented opportunities for personalized experiences, predictive analytics, and campaign optimization. This talk equips marketing executives with actionable use cases, practical steps to integrate AI, and key missteps to avoid. Lead with confidence in 2025 and gain the competitive edge to stay ahead.

AI and Customer Experience: Transforming Business in 2025
Join us for an insightful session tailored to the Twin Cities Business Architecture Forum, where we’ll explore how AI is revolutionizing customer experiences and reshaping business strategies. Co-presented by Megan Starkey, AI-first marketing consultant, and Mike Arulfo, Board Chair of Beta MN and a Fortune 500 solution architect, this talk will delve into actionable AI use cases, practical strategies for adoption, and common pitfalls to avoid.