AI is transforming marketing, offering unprecedented opportunities for personalized experiences, predictive analytics, and campaign optimization. This talk equips marketing executives with actionable use cases, practical steps to integrate AI, and key missteps to avoid. Lead with confidence in 2025 and gain the competitive edge to stay ahead.

Join us for an insightful session tailored to the Twin Cities Business Architecture Forum, where we’ll explore how AI is revolutionizing customer experiences and reshaping business strategies. Co-presented by Megan Starkey, AI-first marketing consultant, and Mike Arulfo, Board Chair of Beta MN and a Fortune 500 solution architect, this talk will delve into actionable AI use cases, practical strategies for adoption, and common pitfalls to avoid.