Digital Product · One-Time Purchase · $97

The Wave Outreach Skill for People Who Run Their Own Outreach

Send a wave of 25 to 75 people at a time, as many waves as you want. One email each, written to their situation, sent from your own Gmail.

Get the Wave Skill ($97) See how it works ↓
$97, once. Instant access. Nothing recurring.
your access page · the system
The access page as it opens after purchase: the system section with the list rule, ahead of the install sheet, the script, and the Claude Code skill

Your access page after checkout.

Nobody answers AI-spam-slop.

Send a wave of 25 to 75 emails people actually answer

A system, a script, and a Claude Code skill for anyone who runs their own outreach. You build a short list, write one paragraph per person, and send from your own Gmail. Best for organic, authentic outreach, not AI-spam-slop at scale.

Five waves, 247 named people, July and August 2026. Twenty-six wrote back.

Where It Comes From

The system RBD. built its own outreach on.

Megan Starkey, CEO and Principal Consultant of RBD., ran RBD.'s own cold outreach on this system.

The cheapest plan of each, priced 1 September 2026
The Wave Skill$97 once Mailshake$29/mo Smartlead$39/mo Instantly$47/mo lemlist$69/mo HubSpot
Sales Hub$20/mo
Cost of the first twelve months$97$348$468$564$828$240
One payment, not a subscription✓—————
Costs more for every person you add—✓———✓
Keeps working after you stop paying✓—————
Built for one email per person✓—————
Sends templates and automatic follow-ups—✓✓✓✓✓
Your record stays in your own Gmail✓—————

Those tools send thousands of emails a month. Your first ten customers are forty people you can name.

$97 buys a way to find them, write to each one, and keep the record.

Cheapest plan of each, from the vendor's own pricing page, 1 September 2026.

The Rules

Two rules, and a skill that does the searching.

Rule 1
Your first line proves you are not blasting
You build the list from something that just happened and that anyone can look up: a company filed a permit, won a contract, posted a job. That event becomes your opening line, and the reader can check it. A list of "manufacturers in Minnesota" gives you nothing to open with.
Rule 2
One paragraph that could not have been sent to anyone else
Every email in the wave is identical except that paragraph, which is about the reader's own situation. It is the only part you write, and it is the part that gets an answer. If it would fit the next person on your list unchanged, it is not done.
The Skill
You do not have to find the people or write the first drafts
The Claude Code skill asks what you are selling, finds the public registers that list the right people, checks every address against the company's own pages, and drafts every email. It never sends. You read all of them first.
How It Works

List. Write. Send.

List
A wave is 25 to 75 people who share one condition.
Write
One paragraph per person that fits nobody else.
Send
The script stages every draft. You review, then send in one pass.

You can write a condition for any ask. "Firms holding a federal subcontracting plan" sells a service. "Podcasts that hosted a comparable author" books a launch.

your access page · the script
The complete wave staging script on the access page, with its copy button and the constants you edit at the top

The skeleton is yours before you pay. Copy it and write your best person tonight.

The Label System

Your Gmail becomes the record, and the labels do the filing.

Filing and labeling automation, included and customizable. You track status and next actions in Gmail instead of paying for a CRM. Two labels ship with the script and you name them both; the screenshot is what they grew into.

Filing
automation
You know what failed to send without opening a single draft.
You name both labels at the top of the script. The wave label goes on at staging and stays. The queued label comes off each message as sendAll sends it. You getAnything still queued did not send. You find the failures by opening one label.
Do-not-repeat
archive
You never ask the same person twice.
Threads that drew no reply move to 0-Sent-No-Reply, which records who was asked, in which wave, and when. You getYou know what someone already saw before you approach them again.
No CRM,
no seat
Status and next actions live in Gmail, not in a CRM you pay for by the seat.
Nothing syncs, exports, or expires. Gmail search and your phone already read it. The full label convention, including the status flags in the screenshot, is written out on your access page. You getYour history stays yours, because you never rented it.
RBD.'s live Gmail label sidebar: an Asks tree with 0-Sent-No-Reply, 1-PAID, 2-IN-KIND, 3-MOONSHOT and a Needs You flag, and a Government tree with 0-Sent-No-Reply, numbered campaign waves, 7-Got Reply and an Active Lead flag

Filed by the script, not by hand.

The Script

Only sendAll sends, and only to your own list.

stageAll attaches your one-pager to every draft.

FunctionWhat it doesWrites anything?
diagnoseConfirms account and attachment, counts existing draftsNo
previewAllLogs every person and the body it would createNo
stageAllCreates every draft, attaches the file, applies labelsYes
previewSendLists every address that would receive an emailNo
sendAllSends, checking each draft and skipping failuresYes, sends
Who This Is For, and Who It Is Not

Who this is for, and who it is not.

A fit if
  • You sell your own services, or have a book, an event, or a network to wake up. You send from Gmail.
  • You would rather write one true paragraph than send a template to a thousand people.
Not a fit if
  • You want volume in one send. A wave is 25 to 75 people, and you run as many waves as you want.
  • You want a bought list pasted in. The skill sources and verifies every address with parallel research agents, and you still read the evidence on every row before it goes anywhere.
  • You want automatic follow-ups. One send per person, and silence is the answer.
Get the Skill

$97. Once.

$97
the system · the Apps Script · the Claude Code skill · the chat prompt · the install sheet · yours to keep
Get the Wave Skill ($97)

Those tools rent $240 to $828 a year, every year. This is $97, once.

The skeleton above is yours before you pay. Write one tonight.

What happens after you pay
  1. Your receipt arrives by email.
  2. Your access page opens immediately with everything listed above.
  3. You keep access. The install is one paste.

Why there is no refund

All sales are final, per the Terms of Sale and Refund Policy. This page is the description of record. If what arrives does not match it, email ops@rbdco.ai and it is fixed in one business day.

This skill also ships inside The RBD. Firm OS. Want it fitted to your pipeline live? That is the Build Session, $750.
Questions

Before you buy.

Does anything send automatically?
No. Every stage is a function you run, and only sendAll sends.
Do I need to know how to code?
No. You paste the script once and run each function from a menu. The install sheet covers Google's authorization screens.
Do I need Claude Code?
No. It ships as a Claude Code skill and as a chat prompt for ChatGPT, Claude.ai, or Copilot.
What does RBD. host after I buy?
Only the access page. The script, your list, and your mail stay in your own Google account.
What about spam law?
Every wave follows the same four rules: a truthful subject line, a real address, a working opt-out, one send per person.

Run your first wave this week.

One purchase. You keep the file and run every wave after on it.

Get the Wave Skill ($97)
Part of the RBD. working systems family
Sales Leader Prompt Library $97 · Firm OS $297