About RBD.

We build the organizational conditions AI requires to create lasting enterprise value.

Philosophy

RBD. is short for rare bird. We operate ahead of consensus, challenge inherited assumptions, and deliver work that sets the standard. In an industry of echoes, we named the firm after what we are — uncommon and unmistakable.

How We Think

The modern enterprise is built around functional silos, designed for accountability and expertise. AI needs teams, data, and decisions to work across those boundaries. Most firms treat this as a technology problem or a training initiative. We treat it as an organizational transformation, drawing on how natural systems coordinate and adapt in complex environments.

What That Looks Like

We prioritize against P&L impact, build executive fluency, and design the systems that make AI operational. The science informs how we design. The work is built for measurable return.

The Founder

Megan C. Starkey

Twenty years inside the Fortune 500 as a consultant and organizational leader, building the systems that determine whether AI investments create value. Megan has led enterprise transformations across revenue-driving functions and organizational design, and is recognized for innovative thinking and challenging the status quo.

Author, The Intelligence Organization  ·  AI Circle (OpenAI, Anthropic, Microsoft)  ·  Harvard Business School, Executive Education

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Business Architecture Conference North America
Business Architecture Conference North America · The world's largest business architects forum

"Megan has an extraordinary ability to see what needs to be done and how to get there."

Khursheed Parakh  ·  RBD Partner

"A fierce challenger of the status quo and her work is top notch."

EVP & Chief Marketing Officer  ·  Fortune 300 Insurer
How We Build Teams

Senior expertise, assembled for the engagement.

RBD. staffs engagements exclusively with senior practitioners drawn from leading global enterprises and top-tier advisory institutions. Teams are assembled per engagement and matched to the specific challenge, replacing the conventional model of boilerplate work that is senior-sold and junior-delivered.

Featured Advisors

Practitioners at the frontier of enterprise AI and organizational leadership.

Arun Batchu
Arun Batchu
Principal Advisor

Arun is lauded for breakthrough thinking and execution. Founder of Netrii, he has served as a VP Analyst at Gartner advising global software engineering leaders, and as VP of Advanced Technologies at UnitedHealth Group leading AI innovation at scale. He also teaches software architecture at the University of St. Thomas.

"If I can ask the question in the realm of possibility, then maybe we'll come up with a better solution."

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Our Values

Candor

We tell you what we actually think, not what's easiest to hear. The analysis that changes how you operate starts with honesty about where you are.

Rigor

Every recommendation is built on evidence and structured analysis. We don't ship work that's "good enough" — the standard is that it holds up under scrutiny.

Fluency

We show our work and build your understanding as we go. The goal is not a dependency — it's an organization that sees clearly and can act on what it sees.

Original Thinking

The lens we bring to your problem is not borrowed from a playbook. The Intelligence Method, the Starkey Model™, the analytical frameworks — this is native IP, built from direct operational experience.

Built around what you're solving.

Every engagement begins with a focused conversation about the problem you're trying to solve — and an honest assessment of where we can help.

Book a 30-Minute Introduction → Assess fit and understand the challenge together.
Book a 60-Minute Deeper Dive → Work through a specific problem with direct input.