Framework Brief

Where Executives Locate the Barrier to Scaling AI

At an RBD. roundtable of about 70 executives, roughly half scored one AI initiative that had met barriers as it scaled against the five components of the Capacity Assessment. Two in three placed the barrier in people or process. Half said leadership sign-off would move it first.

Q4 2026·Megan C. Starkey·RBD.

About 70 executives attended, and roughly half described one AI initiative that had met barriers as it scaled.

RBD. ran an executive roundtable at the Open Data Science Conference West on the barriers to scaling AI on 27 October 2026. About 70 executives attended, and roughly half answered the survey. Each respondent chose one initiative at their own company that had met barriers as it scaled, then answered three questions: where the main barrier sat, who owned the initiative, and what would move it to production first. Just over half of the respondents worked at companies with more than 10,000 employees, and business, data and technology roles were represented in equal numbers.

70
executives in the room, roughly half answered
2 in 3
placed the main barrier in people or process
0
placed it in technology
1 in 2
said leadership sign-off would move their initiative first
Source: RBD. executive roundtable survey, 27 October 2026, n=26. Combined totals only.

Respondents placed the main barrier in people and process, and the next decision with a leader above the team.

At a conference built for data scientists, no respondent named technology as the main barrier. Two in three named people or process. Asked what would move the initiative to production first, half chose leadership sign-off, more than data access and budget combined.

No respondent said the team lacked the skills or that the initiative should stop. Half said the initiative would move only after a decision from a leader above the team that built it.

Key Question

What has to change in the organization, rather than in the model, for a stalled initiative to reach production?

Framework

The Capacity Assessment

RBD. defines absorption capacity as the maximum amount of operational, cognitive and cultural change an organization can absorb at one time without causing fragmentation, burnout or workflow collapse. The Capacity Assessment, the first step of Band 1, Right-Fit Technology, scores that capacity across five components. The roundtable used the same five components as its answer options for the main barrier, so each response placed one initiative on the framework.

  • TechnologyThe systems, models and tools the initiative runs on.
  • PeopleThe skills, roles and willingness of the staff who build, use and support the initiative.
  • ProcessThe workflows, hand-offs and approval steps the initiative has to pass through to reach daily use.
  • GovernanceThe decision rights, policies and risk controls that set who may approve the initiative and on what terms.
  • DataThe access, quality and ownership of the data the initiative depends on.
Exhibit 1

Two in three respondents placed the main barrier in people or process, and none placed it in technology

Main barrier by Capacity Assessment component, number of respondents MAIN BARRIER, NUMBER OF RESPONDENTS (26 ANSWERED) Process People Governance Data Technology 9 8 5 4 0 17 2 in 3 No respondent chose technology
Source: RBD. executive roundtable survey, 27 October 2026, n=26, question A. Components: RBD. Capacity Assessment.
Evidence

Respondents named leadership sign-off as the first unlock for 3 of the 4 barriers.

Exhibit 2

Half of respondents said leadership sign-off would move their initiative to production first

What would move the initiative to production first, number of respondents FIRST UNLOCK, NUMBER OF RESPONDENTS (26 ANSWERED) Leadership sign-off Data access Budget Other A named owner Skills The initiative should stop 13 5 4 4 0 0 0
Source: RBD. executive roundtable survey, 27 October 2026, n=26, question C.

The 4 respondents who chose “Other” were all in technology roles, 4 of the 7 in the sample, so the listed options missed what technology leaders said they needed. By barrier, leadership sign-off led for process (5 of 9), people (4 of 8) and data (3 of 4). Governance was the exception: 4 of its 5 respondents chose data access.

Exhibit 3

Respondents with a governance barrier chose data access; those with any other barrier chose leadership sign-off first

Respondent counts by main barrier (rows) and first unlock (columns) LEADERSHIPSIGN-OFF DATA ACCESS BUDGET OTHER ProcessPeopleGovernanceData n=9n=8n=5n=4 5013 4031 1400 3100
Source: RBD. executive roundtable survey, 27 October 2026, n=26, questions A and C. No respondent named technology as the main barrier, so it has no row.

Of the 5 initiatives still owned by the pilot team, 4 were waiting on leadership sign-off.

Exhibit 4

No single kind of owner accounted for a majority of the initiatives, and 2 had no known owner

Who owned the initiative, number of respondents OWNER AT THE TIME OF THE SURVEY, NUMBER OF RESPONDENTS (26 ANSWERED) 10 9 5 2 Business unit heador pilot team CIO, CTO or CDAO Two or morejointly No one or not known
Source: RBD. executive roundtable survey, 27 October 2026, n=26, question B. No respondent named a vendor as the owner.

Respondents at companies with more than 10,000 employees chose leadership sign-off most often, 7 of 14. At companies with fewer than 1,000 employees, data access and leadership sign-off tied at 3 of 8 each.

15 respondents described one tactic that had worked. The most common was a small, agreed first scope, expanded once the value was proven.

What had worked (question E, 15 answers)Count
Start with a small, agreed scope and expand on proven value4
Set up guardrails, frameworks or a decision layer first3
A specific tool or tool practice, such as Amazon Bedrock, VS Code with Copilot, or having AI tools check each other's answers3
Visible leadership buy-in, transparency and cross-functional support2
Demos and worked examples shown to management2
Not specific enough to group1
How to read this
The results describe one self-selected room at a data science conference, not a market. Answers were anonymous, and the brief reports combined totals only. Counts are of the 26 who answered. One test entry and one entry made 7 hours before the session were left out.

For half of the initiatives in this room, the next step belonged to a leader above the team that built it.

Implications

Three implications for leaders who sponsor AI initiatives.

1. Treat leadership sign-off as a planned milestone of every pilot.
Half of the respondents were waiting on it. A pilot that ends without a scheduled sign-off decision will leave its team with no next step it can take alone.
2. Measure absorption capacity before choosing the next technology.
No respondent named technology as the barrier, and two in three named people or process. A sponsor who scores the five components first will know which one will slow the rollout before the technology contract is signed.
3. Settle data access inside governance reviews.
4 of the 5 respondents who named governance as the barrier said data access would move their initiative first. A governance review that approves an initiative without settling who may use which data will leave it where it is.

Find out which components will slow your next initiative before it scales.

RBD. will run the Capacity Assessment with your leadership team on one AI initiative of your choice and report which of the five components will limit it.

The Capacity Assessment is available as a half-day session for leadership teams.

References

Primary research
RBD. Research