AI Fluency Coaching

Leaders who #BUILD understand what leaders who study do not.

Experiential AI fluency. Hands-on. Scoped to your role. Built with you, not taught at you.

Courses teach concepts. Webinars present slides. #BUILD is different. You construct real systems—agent teams, research engines, decision-support systems, production workflows—alongside a practitioner guide who understands both the executive perspective and the builder’s reality. You leave with working systems and the fluency that only comes from doing the work.

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The Distinction

You cannot evaluate what you have not built.

When you watch an agent reason through a problem, you understand orchestration differently than reading about it. When something breaks and you debug it, you understand failure modes in a way that changes how you evaluate vendor claims. When you design a system end-to-end, you develop the judgment to know what’s real, what’s hype, and what your team should actually be building.

The 5% of executives using AI daily are making better decisions than the 95% who aren’t. That’s who #BUILD is for.

How It Works

Scoped to your role. Built in real time.

We start with your role, your business, the decisions you actually need to make. The build is designed around that reality.

Scope

30-minute conversation to understand your role, your business, and the highest-value thing to build. Complimentary.

Build

Hands-on sessions where we co-build in real time. You are in the tools, making decisions, watching agents reason, learning engineering principles in context.

Deliver

You walk away with working artifacts—not a certificate. Real workflows, real automations, real outputs you use in your role.

Debrief

A capability brief: where you are now, what to focus on next, and what it means for the organizational decisions in front of you.

What People Build

Real systems. Not exercises.

These are the kinds of systems leaders have built or are building in #BUILD engagements. The output is yours. You use it.

Founder · 5–50 People

A Personal Advisory Board That Never Sleeps

Deploy a multi-agent system where specialized AI advisors—a CFO agent, a growth strategist, a product critic, a skeptic—interrogate your decisions from different angles before you make them. Stress-test a pricing change, a hire, a market entry.

CEO · Scaling $10M–$50M

A Research-to-Brief Engine at Brand Spec

Build what a McKinsey engagement produces—without McKinsey. A deep research pipeline that synthesizes across dozens of sources and outputs a structured brief to your exact brand standard, with the rigor of a top-tier deliverable. Repeatable. On demand.

Head of Sales · Growth-Stage

Deal Intelligence That Learns Your Patterns

Connect your CRM to a language model that scores deals against your actual win/loss history, flags risk patterns your team misses, and generates a weekly pipeline narrative your board can read.

CHRO · Mid-Market

Skills Intelligence for Workforce Planning

Prototype a system that maps your people by demonstrated capability—not title—identifies skill concentration risks, and shows leadership where organizational fragility lives before the next reorg reveals it.

COO · Operations-Heavy Business

An Operational Co-Pilot, Not a Dashboard

Build an AI layer that monitors operational data, detects bottleneck patterns humans miss, generates root-cause hypotheses, and routes anomalies to the right person with a recommended action.

Executive in Transition

The AI Operating System for Your Next Role

Design the personal AI infrastructure that makes you measurably more capable: a research assistant tuned to your industry, a communication system that adapts to audiences, and preparation engines for board and investor conversations.

These are starting points. The scoping conversation defines what’s most valuable for you.

Individual & Small Business Pricing

Priced for individual leaders.

For independent leaders, founders, executives in transition, and leaders at companies where professional development is a personal investment. Self-serve. No SOW required.

Single Session

Build Session

$750

One 90-minute session

One focused co-build session. We scope your highest-value use case, open the tools, and build together. Good for leaders who want to test what’s possible before committing to more.

90-minute hands-on co-build session
Pre-session scoping call (30 min, complimentary)
Working artifact you keep and use
Written summary of what was built and what to explore next

Session fee applies as credit toward a Sprint or Program within 30 days.

Purchase

Recommended

Build Sprint

$2,500

Four sessions over 4 weeks

The core engagement. Four 60-minute sessions, one per week. We scope a build project together and execute it hands-on across four weeks. You leave with a working output, a capability brief, and clarity on what comes next.

Complimentary scoping call to define the build project
Four 60-minute hands-on co-build sessions
Working artifact scoped to your role
Capability brief: current fluency level and recommended next focus
30-minute debrief call one week post-sprint

Purchase — Recommended

Extended

Build Program

$5,000

Eight sessions over 8 weeks

For leaders who want compounding fluency. Two build projects, deeper complexity, and the kind of repeated practice that makes AI thinking second nature.

Everything in the Build Sprint
Eight 60-minute hands-on co-build sessions
Two build projects scoped to your role
AI tool strategy recommendation for your context
Async email access between sessions
Extended capability brief with organizational implications

Purchase

Organization & Enterprise

For organizations investing in leadership capability.

The same methodology, custom-scoped to your organizational context with procurement-ready contracting. The process: a scoping conversation, a tailored proposal, and an engagement designed around your leaders and your AI strategy. Self-serve pricing reflects individual investment; organizational engagements are scoped and priced separately. For group AI fluency programs, see AI Fluency for Senior Leaders.

Organization · Under $1B Revenue

1:1 #BUILD Coaching

Individual coaching for leaders at mid-market organizations. Same hands-on format as the self-serve tiers, with pricing calibrated to organizational context and the ability to scope multiple leaders across a single engagement.

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Enterprise · $1B+ Revenue

Executive #BUILD Coaching

C-suite and senior leadership coaching scoped to the organizational AI strategy. Often the entry point for a broader Intelligence Organization Method engagement. Includes executive capability briefs that map fluency gaps at the leadership level.

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Common Questions

How is this different from an AI course or certification?

Courses teach general concepts to a general audience. BUILD is 1:1 with a practitioner, scoped to your specific role and business problems, and the output is a real system you actually use. The fluency you develop is experiential—the difference between reading about swimming and being in the water.

Do I need to be technical?

No. The sessions are designed for leaders, not engineers. We build at the level that’s appropriate for your role—whether that’s designing a workflow in a no-code tool, working with an AI agent to produce business outputs, or understanding enough about how the technology works to make better decisions about it. The goal is fluency, not engineering certification.

What tools do we use?

It depends on what we’re building and what makes sense for your environment. Typical sessions use a combination of frontier language models (Claude, ChatGPT, Gemini), automation platforms, and domain-specific AI tools. Tool selection is part of the scoping process and part of the learning.

Can I start with a single session before committing to a sprint?

Yes. The Build Session ($750) is designed for exactly this. If you decide to continue into a Sprint or Program within 30 days, we credit the session cost toward the larger engagement.

I lead a team. Is there a group version?

Yes. AI Fluency for Senior Leaders is the group format—half-day or full-day sessions for leadership teams. BUILD is the individual format. Both develop the same capability; the delivery model differs. Many organizations do both: group sessions for the leadership team, 1:1 BUILD coaching for the executive sponsor.

What happens after the engagement ends?

You keep everything you built and the capability brief that maps your fluency. For ongoing advisory access, the Quarterly Advisory Retainer ($3,600/year) provides continued access to the practice. For deeper organizational work, we can discuss the full Intelligence Organization Method engagement.